Although the consumer goods industry has undergone a vast amount of transformation during a rapid moment, our ways of measuring success haven’t kept pace. Today’s new industry imperatives require new Metrics of Innovation.
Gaining alignment on true business objectives and developing a technology roadmap to deliver on relevant KPIs are key to staying focused. If there was ever a time for sales, marketing, and IT to come together, it’s now. The Consumer Goods Sales & Marketing Summit is this year’s destination for leaders to exchange ideas, inspiration, and strategies to ready for the next quantum leap in innovation.