As technology reshapes how people discover, evaluate and buy, the balance of power between brands and consumers is shifting. Again. This session will confront the biggest assumptions shaping sales and marketing strategy today. Two senior executives will take positions on statements like:

• Consumers now trust algorithms more than brands
• Convenience will always outweigh privacy concerns
• Loyalty is driven more by experience than price
• Automation can replace retail execution field teams

The audience will vote fact or fiction in real time, revealing clarity around what’s changing in consumer behavior, and what it means for go-to-market strategy.