Agenda 2026

Monday, October 19, 2026
3:00 PM - 6:00 PM (CDT)
 
5:00 PM - 6:00 PM (CDT)
 
Tuesday, October 20, 2026
7:30 AM - 6:00 PM (CDT)
 
8:00 AM - 9:00 AM (CDT)

Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing.

9:00 AM - 9:10 AM (CDT)

Welcome to the 23rd annual Consumer Goods Sales & Marketing Tech Summit!

9:10 AM - 9:50 AM (CDT)

This opening keynote sets the foundation for this year’s event, examining how AI is altering marketing and commerce across discovery, media, personalization and measurement. As enterprise systems become increasingly automated, traditional frameworks no longer apply. This session will offer clarity on where disruption is already happening, why old models are breaking down, and what new approaches are emerging for a commerce landscape being rewritten in real time.

9:50 AM - 10:30 AM (CDT)

Information coming soon.

10:30 AM - 11:00 AM (CDT)

Chat with attendees and solution partners about Commerce, Rewritten, and how to position your organization for ongoing success. Our partners will be active, accessible and eager to help you find solutions to your most pressing challenges. No appointment necessary.

11:00 AM - 12:30 PM (CDT)

In-person connections are fueling the Summit! Our exclusive Power Hour event provides the opportunity for 1:1 introductions with leading marketing peers and influencers. Through a series of quick-hitting conversations, attendees have a unique chance to expand their networks in a fun and casual setting. Power Hour keeps the conversations moving for an engaging and optimized networking experience, while tailored attendee profiles ensure maximum value for all. Instantly expand your connections and meet the diverse array of leaders who matter most to you! 

12:30 PM - 1:30 PM (CDT)

Enjoy lunch and chat with old and new friends! 

1:30 PM - 2:10 PM (CDT)

A discussion on how AI-powered platforms are collapsing traditional distinctions between upper and lower funnel marketing. Panelists will explore how automation, predictive targeting and dynamic creative are changing planning, execution and accountability–and what human judgement still matters.

2:10 PM - 2:25 PM (CDT)

More information coming soon.

2:25 PM - 2:55 PM (CDT)

As technology reshapes how people discover, evaluate and buy, the balance of power between brands and consumers is shifting. Again. This session will confront the biggest assumptions shaping sales and marketing strategy today. Two senior executives will take positions on statements like:

  • Consumers now trust algorithms more than brands
  • Convenience will always outweigh privacy concerns
  • Loyalty is driven more by experience than price
  • Automation can replace retail execution field teams

The audience will vote fact or fiction in real time, revealing clarity around what’s changing in consumer behavior, and what it means for go-to-market strategy.

2:55 PM - 3:10 PM (CDT)

Information coming soon.

3:20 PM - 3:50 PM (CDT)

Chat with attendees and solution partners about Commerce, Rewritten, and how to position your organization for ongoing success. Exhibitors will be active, accessible and eager to help you find solutions to your most pressing challenges. No appointment necessary.

3:55 PM - 4:25 PM (CDT)

Revenue growth management is undergoing a fundamental transformation as AI-enabled platforms sub in for periodic analysis and human judgement. This session will explore how RGM is evolving from a set of tactical levers into an enterprise system of intelligence. Speakers will discuss how organizations are embedding AI into revenue decisions, what this means for cross-functional alignment between sales, marketing and finance, and how leaders can maintain strategic control in an increasingly automated environment.

4:25 PM - 4:40 PM (CDT)

Information coming soon.

4:45 PM - 5:45 PM (CDT)

Join your colleagues and new contacts for drinks and conversation.

Wednesday, October 21, 2026
7:30 AM - 3:30 PM (CDT)
 
8:00 AM - 9:00 AM (CDT)

Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing.

9:00 AM - 9:05 AM (CDT)
 
9:05 AM - 9:50 AM (CDT)

A forward-looking keynote exploring what marketing organizations will look like in three years. This session will dig into how AI will further reshape teams, budgets, agency relationships and tech stacks, as well as explore what leaders must change now to avoid rebuilding later.

9:55 AM - 10:25 AM (CDT)

As artificial intelligence, not humans, decide what gets seen, clicked and bought, brands have had to rethink how demand is created. This session examines how AI-driven systems across retail media, social and marketplaces are shaping consumer exposure, and how marketers can work with these systems instead of chasing them.

10:30 AM - 11:45 AM (CDT)

During this 90-minute window, attendees and sponsors will have the opportunity to step into the spotlight and share their insights in a video Q&A session hosted by CGT's team. Participants will be able to voice how their companies or partners are elevating experiences across the consumer goods industry. The interviews will be shared with the CGT network on ConsumerGoods.com and its dedicated social channels. 

Video interviews are by appointment only. Refreshments will be served.

This interactive session is tailored specifically for CPG sales and marketing leaders to explore AI-driven personalization at scale. Gain insights and real-world examples from brands leading the charge, and collaborate with peers to collaboratively surface shared challenges around where personalization delivers relevance, where it breaks down, and how to artfully avoid crossing the line between helpful and invasive.

This session is only open to consumer goods manufacturers.

11:45 AM - 1:00 PM (CDT)

Sales and marketing teams are in a state of perpetual evolution as they try to meet changing demands and preferences. The savviest organizations are rethinking their tech investments to spur a shift from reactive to predictive. With CGT’s 2026 Sales and Marketing Benchmark Research Report as the backdrop, a panel of industry insiders will examine the current state of sales and marketing investments and forecast the future. Enjoy your lunch while exploring the tactics and tools necessary to future-proof your investment strategies.

1:05 PM - 1:35 PM (CDT)

Chat with attendees and solution partners about Elevating Experiences and how to position your organization for ongoing success. Our partners will be active, accessible, and eager for your questions. No appointment necessary.

1:40 PM - 2:10 PM (CDT)

How AI is transforming loyalty from a backward-looking rewards model into a forward-looking prediction engine, anticipating needs, automating offers and reshaping lifetime value strategies.

2:10 PM - 2:25 PM (CDT)

Information coming soon.

2:25 PM - 2:50 PM (CDT)

Two sides. No slides. Senior leaders take positions on statements like:

  • AI will automate trade promotion decisions better than sales and marketing teams
  • Pricing and assortment strategies will be set by algorithms, not revenue leaders
  • In-store execution will be managed by predictive systems rather than field teams
  • Interoperability will matter more than individual platform performance
  • Future CMOs will be closer to CTOs than creative directors

Each statement is debated live, and the audience will weigh in with their fact or fiction votes in real time.

2:50 PM - 3:20 PM (CDT)

A practical look at leadership, including how to make decisions, set guardrails and invest wisely when AI-driven chance is continuous and not cyclical.

3:20 PM - 3:25 PM (CDT)