Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing.

Welcome to the 22nd annual Consumer Goods Sales & Marketing Tech Summit!

In today’s shopping world, creating sales experiences that foster relationships is key to earning consumer loyalty. Dive into this session and learn how to organize teams for faster time to value, align sales and marketing messages to drive revenue, and leverage customers to amplify supplier marketing. You’ll also discover how human-centered AI and market intelligence can enhance the customer journey from start to finish. Gain the tools and knowledge needed for building connections and strengthening alignment to turn insights into results.

Strong retail execution depends on more than strategy—it requires data that can be acted on quickly and effectively. Rifka Bernstein, VP of Sales for the Americas at Trax, will discuss how leading brands are using actionable data to improve execution in stores today, and why its role will be even more critical as we head into 2026.

The conversation will explore how brands identify gaps on shelf, prioritize actions, and turn insights into results. It will also cover the evolving expectations for data in retail execution, showing why having timely, actionable information is essential for keeping pace with both competitors and consumers.

Chat with attendees and solution partners about Elevating Experiences and how to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary.

In-person connections are fueling the Summit! Our exclusive Power Hour event provides the opportunity for 1:1 introductions with leading marketing peers and influencers. Through a series of quick-hitting conversations, attendees have a unique chance to expand their networks in a fun and casual setting. Power Hour keeps the conversations moving for an engaging and optimized networking experience, while tailored attendee profiles ensure maximum value for all. Instantly expand your connections and meet the diverse array of leaders who matter most to you! 

Enjoy lunch and chat with old and new friends! 

In a landscape defined by uncertainty, selective spending, and shifting mealtime habits, how can consumer goods leaders stay ahead of what’s next? This session offers a deep dive into the evolving behaviors shaping what, where, and how consumers eat and shop. 

Cara Loeys will unpack the latest behavioral and economic forces driving consumer decision-making, from how economic pressures and changing routines are reshaping both in-home and out-of-home food consumption. She will examine where premiumization, private brands, and perimeter store growth intersect, and what shifting trip patterns and increasing price sensitivity mean for demand strategies across the consumer goods landscape. She’ll also offer a forward-looking perspective on where the next growth opportunities lie as we move into 2026. Attendees will walk away with actionable insights to help brands connect more meaningfully with today’s choiceful consumer, and build relevance for 2026 and beyond.

In today's dynamic and data-rich landscape, traditional silos between revenue growth management and marketing are breaking down. This panel will explore how AI is serving as a central nervous system, connecting these two critical functions to drive sustainable and profitable growth. We will examine the distinct ways AI is empowering RGM and marketing, and then dive into the powerful synergies that emerge when these capabilities are harmonized.

Our discussion will highlight how organizations are leveraging AI to revolutionize their commercial strategies:

• In RGM: We will explore how AI-powered trade promotion management and trade promotion optimization solutions are enabling companies to plan, execute and optimize trade promotions for profitable growth.
• In Marketing: We will delve into how CPGs are leveraging customer data platforms, data activation and performance marketing to better engage with consumers and shoppers. We will also cover the role of AI in optimizing marketing spend and managing social care.
• Synergies: We will explore the synergies of how a unified, AI-driven approach can create powerful synergies between RGM and marketing, leading to a "triple win" for manufacturers, retailers and shoppers.

Panelists will share real-world examples, best practices and lessons learned on integrating these capabilities to move beyond reactive strategies to a proactive, data-driven approach that optimizes the entire commercial value chain. Join us to learn how to bridge the gap between RGM and marketing for maximum impact.

Chat with attendees and solution partners about Elevating Experiences and how to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary.

As consumer expectations shift faster than traditional marketing cycles can keep up with, today’s brands seek to build systems that optimize efforts. This session explores how marketing teams are leveraging AI, automation, and real-time data to dynamically refine targeting, creative, promotions, and spend — with greater speed and precision. Explore how to move from manual adjustments to continuous optimization, and how this shift can unlock smarter, more responsive strategies that drive measurable growth.

Aligning marketing, sales, and IT is a prerequisite for success, necessitating a move away from siloed functions to more collaborative employee environments. This panel will explore how marketers are leveraging AI and other technologies to empower their teams, including how they learned what works and what doesn't when it comes to identifying scalable tools. 

Join your colleagues and new contacts for drinks and conversation.

Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing.

The future of enterprise growth lives at the intersection of data, humanity and intelligent technology. This session explores how e.l.f. Beauty is turning data into inspiration — using data to power precision, AI to scale personalization, and human creativity to craft experiences that move hearts and markets alike. Discover how being data-fueled, human-led, and AI-enabled transforms every touchpoint into a competitive advantage — and every moment into magic.

AI holds massive potential, but too often, initiatives fall short of delivering real business value. In this session, learn how Reynolds is redefining success with a business-led AI strategy rooted in organizational readiness, reusability and results. This session will detail key reasons that AI efforts stall and share practical lessons from Reynolds’ journey to operationalize AI. From aligning initiatives to enterprise strategy to building reusable tech frameworks that accelerate deployment, this session will offer a blueprint for creating AI solutions that scale quickly and drive measurable impact.

This interactive session is tailored specifically for CPG sales and marketing leaders to explore how brands are currently turning unstructured consumer feedback into product decisions, messaging strategies and real-time business action. Gain insights and real-world examples from brands leading the charge, and collaborate with peers to collaboratively surface shared challenges and product, marketing and sales opportunities.

This session is only open to consumer goods manufacturers.

During this 90-minute window, attendees and sponsors will have the opportunity to step into the spotlight and share their insights in a video Q&A session hosted by CGT's SVP and group director Eric Savitch. Participants will be able to voice how their companies or partners are elevating experiences across the consumer goods industry. The interviews will be shared with the CGT network on ConsumerGoods.com and its dedicated social channels. 

Video interviews are by appointment only. Refreshments will be served.

Sales and marketing teams are in a state of perpetual evolution as they try to meet changing demands and preferences. The savviest organizations are rethinking their tech investments to spur a shift from reactive to predictive. With CGT’s just-released Sales and Marketing Benchmark Research Report as the backdrop, a panel of industry insiders will examine the current state of sales and marketing investments and forecast the future. Enjoy your lunch while exploring the tactics and tools necessary to future-proof your investment strategies.

Chat with attendees and solution partners about Elevating Experiences and how to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary.

Agentic commerce may be poised to shift the way consumers discover and purchase products. But what does it actually look like in action? This conversation with AI expert Luca Cian will walk us through demonstrations of how agentic systems could transform the shopping journey from start to finish. We'll also tackle the tough questions: What happens to brand loyalty? Who controls the customer relationship? Whether you're already testing, resisting or curious, this session will help you start thinking about what it means for your business.

Learn strategies for integrating e-commerce, retail media, and in-store activations into a cohesive consumer experience. This session will explore how to blend storytelling, community engagement, and experiential marketing to drive brand loyalty in stores and online.

Legacy structures often hold brands back from delivering cohesive, consumer-first experiences across channels. This session explores how modern marketing and commercial teams are rethinking their operating models to better support dynamic, end-to-end consumer journeys. Learn how to build the alignment, agility, and focus required to consistently create value through every touchpoint.