Monday, October 27, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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3:00 PM - 6:00 PM (CDT) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:00 PM - 6:00 PM (CDT) |
Tuesday, October 28, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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7:30 AM - 6:00 PM (CDT) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 9:00 AM (CDT) | Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 9:10 AM (CDT) | Welcome to the 22nd annual Consumer Goods Sales & Marketing Tech Summit! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:10 AM - 9:50 AM (CDT) | In today’s shopping world, creating sales experiences that foster relationships is key to earning consumer loyalty. Dive into this session and learn how to organize teams for faster time to value, align sales and marketing messages to drive revenue, and leverage customers to amplify supplier marketing. You’ll also discover how human-centered AI and market intelligence can enhance the customer journey from start to finish. Gain the tools and knowledge needed for building connections and strengthening alignment to turn insights into results. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:50 AM - 10:40 AM (CDT) | Behind the scenes, consumer goods companies are perpetually toggling the levers of pricing and promotion, striving for growth and balance at physical and digital shelves. Data is at the core, with real-time insights keeping companies agile so they can quickly respond to market shifts. A consumer goods executive will share the story of a successful transformation, highlighting the journey and key learnings. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:40 AM - 11:10 AM (CDT) | Chat with attendees and solution partners about Elevating Experiences and how to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:10 AM - 12:40 PM (CDT) | In-person connections are fueling the Summit! Our exclusive Power Hour event provides the opportunity for 1:1 introductions with leading marketing peers and influencers. Through a series of quick-hitting conversations, attendees have a unique chance to expand their networks in a fun and casual setting. Power Hour keeps the conversations moving for an engaging and optimized networking experience, while tailored attendee profiles ensure maximum value for all. Instantly expand your connections and meet the diverse array of leaders who matter most to you! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:40 PM - 1:40 PM (CDT) | Enjoy lunch and chat with old and new friends! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:50 PM - 2:25 PM (CDT) | In a landscape defined by uncertainty, selective spending, and shifting mealtime habits, how can consumer goods leaders stay ahead of what’s next? This session offers a deep dive into the evolving behaviors shaping what, where, and how consumers eat and shop. Sally Lyons Wyatt will unpack the latest behavioral and economic forces driving consumer decision-making, from how economic pressures and changing routines are reshaping both in-home and out-of-home food consumption. She will examine where premiumization, private brands, and perimeter store growth intersect, and what shifting trip patterns and increasing price sensitivity mean for demand strategies across the consumer goods landscape. She’ll also offer a forward-looking perspective on where the next growth opportunities lie as we move into 2026. Attendees will walk away with actionable insights to help brands connect more meaningfully with today’s choiceful consumer, and build relevance for 2026 and beyond. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:25 PM - 3:15 PM (CDT) | When it comes to measuring risk vs reward with AI, it’s critical to know when to go all-in and when to call it quits. Gain practical applications of AI in sales forecasting, dynamic pricing, and customer relationship management, including best practices for integrating first-party and third-party data to enhance customer insights and business strategies. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:15 PM - 3:45 PM (CDT) | Chat with attendees and solution partners about Elevating Experiences and how to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:50 PM - 4:20 PM (CDT) | As consumer expectations shift faster than traditional marketing cycles can keep up with, today’s brands seek to build systems that optimize efforts. This session explores how marketing teams are leveraging AI, automation, and real-time data to dynamically refine targeting, creative, promotions, and spend — with greater speed and precision. Explore how to move from manual adjustments to continuous optimization, and how this shift can unlock smarter, more responsive strategies that drive measurable growth. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:20 PM - 4:50 PM (CDT) | Aligning marketing, sales, and IT is a prerequisite for success, necessitating a move away from siloed functions to more collaborative employee environments. This panel will explore how marketers are leveraging AI and other technologies to empower their teams, including how they learned what works and what doesn't when it comes to identifying scalable tools. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:50 PM - 5:00 PM (CDT) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:00 PM - 6:00 PM (CDT) | Join your colleagues and new contacts for drinks and conversation. |
Wednesday, October 29, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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7:30 AM - 6:00 PM (CDT) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 9:00 AM (CDT) | Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 9:05 AM (CDT) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:05 AM - 9:50 AM (CDT) | More details coming soon | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:55 AM - 11:25 AM (CDT) | During this 90-minute window, attendees and sponsors will have the opportunity to step into the spotlight and share their insights in a video Q&A session hosted by CGT's SVP and group director Eric Savitch. Participants will be able to voice how their companies or partners are elevating experiences across the consumer goods industry. The interviews will be shared with the CGT network on ConsumerGoods.com and its dedicated social channels. Video interviews are by appointment only. Refreshments will be served. | This interactive session is tailored specifically for CPG sales and marketing leaders to explore how brands are currently turning unstructured consumer feedback into product decisions, messaging strategies and real-time business action. Gain insights and real-world examples from brands leading the charge, and collaborate with peers to collaboratively surface shared challenges and product, marketing and sales opportunities. This session is only open to consumer goods manufacturers. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:30 AM - 12:00 PM (CDT) | As consumers become more selective about the brands they buy and the products they bring home, curation is emerging as a key growth lever. This session will explore how leading CPGs are harnessing data to design smarter assortments, tailor innovations to shifting preferences, and deliver relevance at every shelf. Learn how to turn consumer, retail, and behavioral insights into products that resonate — and convert. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:00 PM - 1:00 PM (CDT) | Sales and marketing teams are in a state of perpetual evolution as they try to meet changing demands and preferences. The savviest organizations are rethinking their tech investments to spur a shift from reactive to predictive. With CGT’s just-released Sales and Marketing Benchmark Research Report as the backdrop, a panel of industry insiders will examine the current state of sales and marketing investments and forecast the future. Enjoy your lunch while exploring the tactics and tools necessary to future-proof your investment strategies. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:00 PM - 1:45 PM (CDT) | From shifting consumer demand to unpredictable supply conditions, revenue growth management (RGM) is a critical lever for navigating disruption with confidence. This session explores how leading organizations are evolving their RGM strategies with sharper analytics, scenario planning, and cross-functional coordination to protect margin and uncover new growth. Learn how to build a more resilient approach to pricing, pack architecture, and promotion — one that flexes with the market instead of reacting to it. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:45 PM - 2:15 PM (CDT) | AI holds massive potential, but too often, initiatives fall short of delivering real business value. In this session, learn how Reynolds is redefining success with a business-led AI strategy rooted in organizational readiness, reusability and results. This session will detail key reasons that AI efforts stall and share practical lessons from Reynolds’ journey to operationalize AI. From aligning initiatives to enterprise strategy to building reusable tech frameworks that accelerate deployment, this session will offer a blueprint for creating AI solutions that scale quickly and drive measurable impact. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:20 PM - 2:50 PM (CDT) | Chat with attendees and solution partners about Elevating Experiences and how to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:55 PM - 3:40 PM (CDT) | Agentic AI represents a leap beyond traditional automation — systems that don’t just assist, but act with autonomy to plan, execute, and optimize tasks across functions. While still emerging, this technology holds major potential for consumer goods teams looking to streamline workflows, accelerate testing, and scale personalization with minimal manual input. This session will explore what agentic AI is, where it’s headed, and how marketing and commercial leaders can begin laying the groundwork for responsible experimentation and future adoption. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:40 PM - 4:05 PM (CDT) | Learn strategies for integrating e-commerce, retail media, and in-store activations into a cohesive consumer experience. This session will explore how to blend storytelling, community engagement, and experiential marketing to drive brand loyalty in stores and online. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:05 PM - 4:35 PM (CDT) | Legacy structures often hold brands back from delivering cohesive, consumer-first experiences across channels. This session explores how modern marketing and commercial teams are rethinking their operating models to better support dynamic, end-to-end consumer journeys. Learn how to build the alignment, agility, and focus required to consistently create value through every touchpoint. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:35 PM - 4:40 PM (CDT) |